Insights from a new mobile study from Google
– 77% of mobile searches are performed in locations where people are likely to have PCs available due to speed and convenience.
Wonderful minimalist posters celebrating great scientists and their discoveries.
LINK (10 posters).
IKEA is well sick man!
The DJ and the trainer-obsessed teen. Ikea goes all urban cool – but in an clean, orderly Swedish way of course. A couple of ads that look at why people buy (or need) furniture. Lovely insightful idea brought to life in a beautifully filmed story. I don’t even feel I’m being sold to!
Here’s the one about trainers (or sneekers if you’re from those parts).
What’s more frightening than an unconvincing animatronic gigantic great white shark? A giant pile or ironing, that’s what. Well, maybe. Just a silly idea I had.
But beautifully shot car wank – by StanceWorks
Penis Door Handles
So what they’re saying is that taking viagra opens doors… of a sort!
‘For any hair type’
Series of optical illusion press ads for Garnier by Publicis Switzerland. They’re visually clever and the impact is striking, especially on first viewing, but it’s a shame each is just a repeat gag of the previous execution. I think a much stronger campaign could’ve been created if other ideas incorporating the same visual idea and copy line had been found.
Poetry in Motion
“Everybody should be able to set a goal as a ten year old child and fulfil it..”
The story of one man’s 30 year dream to own a 1957 Mercedes 300SL Gullwing. Even if you don’t like cars, this is a beautiful piece of design. It looks stunning today, but imagine seeing this in 1957.
A short movie filmed and edited by Josh Clason for Depth of Speed and eGarage.com.
Build Anything by Studiocanoe.
Charming short film using little more than imagination and some old school lego.
Adverts for the end of the world.
With the world ending on December 21 lots of brands are talking about what to do with your last day on earth.
Meet the Superhumans
Been a while since my last entry so thought I’d need to show a good ‘un. And this is (if not a little late on posting). Produced by 4creative, C4’s in-house agency, it’s a 90 second film promoting the 2012 Paralympic Games in London, with an inspired soundtrack, Harder Than You Think by Public Enemy. Beautifully shot, exquisitely produced and utterly humbling to watch. Enjoy. Full credits here.