Happy Birthday, Jim Henson. We miss you.
For every frustrated illustrator.
Rather than a mere instore demonstration of its waterproof divers watch, Festina has instead opted for the far more ambitious and technically challenging route of actually selling them in water-filled bags. By doing this they’ve placed the product demonstration and utter confidence in their own engineering quality at the very centre of the point-of-sale packaging.
It’s certainly eye-catching and has gained them far more publicity by going down this route, but I wonder how many buyers of divers watches actually submerse them in the first place and whether they’ll welcome having to dry out their new purchase before wearing them.
Maybe this is precisely why Festina decided to do this – to encourage people to use them as intended – because it’s demonstrating the engineering credentials of the watch very clearly; ‘engineered for water’. I for one love it.
An ambitious and innovative project by Google to spread the internet across parts of the world not yet connected, using high altitude balloons. Sounds crazy? Take a look at the site http://www.google.com/loon/ and watch the beautifully animated explanation.
Play Ramirez. The amazing man guitar.
By Brazillian Agency Loducca
IKEA is well sick man!
The DJ and the trainer-obsessed teen. Ikea goes all urban cool – but in an clean, orderly Swedish way of course. A couple of ads that look at why people buy (or need) furniture. Lovely insightful idea brought to life in a beautifully filmed story. I don’t even feel I’m being sold to!
Here’s the one about trainers (or sneekers if you’re from those parts).