An absolutely shocking campaign that is truly brilliant. These images are of actual human rights abuse victims taken by traveling journalists form a variety of countries that have been placed into Switzerland’s surroundings. The shock of seeing these individuals right in front of the public eye certainly shed new light on the issue and caused a global stir.
Eerily beautiful, but sensitively shot, imagery of the stricken Costa Concordia cruse ship by Gigi Cifali.
Happy Birthday, Jim Henson. We miss you.
For every frustrated illustrator.
Rather than a mere instore demonstration of its waterproof divers watch, Festina has instead opted for the far more ambitious and technically challenging route of actually selling them in water-filled bags. By doing this they’ve placed the product demonstration and utter confidence in their own engineering quality at the very centre of the point-of-sale packaging.
It’s certainly eye-catching and has gained them far more publicity by going down this route, but I wonder how many buyers of divers watches actually submerse them in the first place and whether they’ll welcome having to dry out their new purchase before wearing them.
Maybe this is precisely why Festina decided to do this – to encourage people to use them as intended – because it’s demonstrating the engineering credentials of the watch very clearly; ‘engineered for water’. I for one love it.
An ambitious and innovative project by Google to spread the internet across parts of the world not yet connected, using high altitude balloons. Sounds crazy? Take a look at the site http://www.google.com/loon/ and watch the beautifully animated explanation.
Play Ramirez. The amazing man guitar.
By Brazillian Agency Loducca